I am really starting to get a bit worried here. The BlackBerry PlayBook launches in seven days on April 19th and I have yet to see a single BlackBerry PlayBook ad. This has me wondering what RIM’s playbook is for the PlayBook launch. I have spoken to a few friends about it and I have to say it is very odd that RIM has been so hush about what is truly a HUGE announcement for them. Bishop5 pointed out in the comments that we should put up a post asking all of you to speculate on what reason RIM could have for such a quiet build up to the BlackBerry PlayBook launch. Don’t they want potential customers to know when it launches or even what a BlackBerry PlayBook is?
Here are some of my ideas sorted in no particular order:
RIM plans on soft launching the BlackBerry PlayBook and starting the ad blitz on launch day (doesn’t make much sense)RIM has a ton of companies lined up to buy millions of PlayBooks at launch to beat analyst expectationsThere will be a shortage of BlackBerry PlayBooks at launch and RIM wants them in the hands of the BlackBerry faithfulThe media campaign for the PlayBook started back in October and was really drawn out and RIM does not want to draw out the ad campaignRIM cannot make up its mind on if the PlayBook is meant for the enterprise or consumersRIM is crazy…Feel free to share your thoughts in the comments!
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